Printing Methods
for Custom Packaging

Digital printing can suit packaging projects with changing artwork, multiple versions or shorter runs. The available sheet size, print technology and stock compatibility determine what can be produced.

Review fine text, image quality, print coverage and the chosen substrate on a suitable proof. Confirm whether a brand color will be simulated or produced with a dedicated ink.

Offset printing transfers the image from a plate to a blanket and then to the printing surface. It is a common approach for detailed paperboard carton graphics and repeat artwork, using process colors, suitable spot inks or a combination.

Discuss plate setup, run requirements, stock, coverage and color targets. The proof and production specification should reflect the actual board and any later coating or finishing.

Flexographic printing uses a flexible relief plate to transfer ink. Depending on the equipment and ink system, it can suit paper, corrugated and other packaging applications. The process must be matched to the specific substrate and graphics.

Check fine detail, solid areas, registration and the effect of the stock surface on the design. A method that suits a simple shipping carton is not automatically the best specification for every retail artwork.

Screen printing uses a prepared mesh stencil and a squeegee to transfer ink onto a surface. It can be considered for selected graphic effects and bold designs where the stock, ink and production format are compatible.

Discuss artwork detail, color separations, registration, ink coverage and drying or curing needs. Confirm suitability on the actual packaging stock before choosing the process.